services

Local SEO

services

Local SEO

For a commercial activity, a SME or the sales point of a chain that offers products and services in a specific territory, the Local SEO is an essential activity.

Local SEO (or Local Search) refers to all SEO techniques aimed at giving visibility, in a specific geographical area, to the products and services of a company. As opposed to a traditional SEO, which aims at the positioning of a site nationally and internationally, the Local SEO promotes indexing within a specific geo-localized context.

Moreover, geolocation plays a role in increasing importance. Recent developments in search engine algorithms – as a result of use through mobile devices – have changed the composition of SERPs enormously; the distinctive element that determines the results of the search is now the geographical connotation, and this element is fundamental, above all, for those who operate on a local or regional scale, and it must concentrate resources on a specific territory.

Thanks to years of experience in this sector, Natural index Group is able to plan effective and customized Local SEO strategies, taking into account both the more classic aspects of indexing and the (new) element of geolocation.

It is essential to analyse, in a site, all the technical aspects which are capable of contributing to its strength or weakness…

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Keywords analysis represents one of the most important issues to address in order to attain significant results and to achieve the set conversion target…

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The identification of competitors starts from the definition of the panel of strategic keywords for the customer, and it identifies the most suitable SEO techniques…

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Optimal writing of the HTML code is necessary to allow crawlers to properly index a website…

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Natural index Group provides monthly reports on placements, trends, traffic and other KPIs in order to fully inform the customer…

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Natural index Group supports the customer in drafting texts and in the design and production of SEO-friendly contents…

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Natural index Group analyses the backlinks of a portal in order to identify the toxic ones and to eliminate them, thereby protecting the Trust of the domain name…

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With over 10 years’ experience, and more than 750 optimized projects, Natural index Group is a leader in natural organic optimization for Google…

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Baidu is by far the most used search engine in China. Natural index Group is able to implement the most effective SEO strategy for the customer…

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Natural index Group guarantees the necessary know-how to achieve significant indexing objectives in the Russian market …

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Activities in the migration phase aim at safeguarding the trust of the domain name and the relevance/visibility of the indexed resources for the search engines…

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