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Keywords analysis

services

Keywords analysis

Natural index Group makes use of choice keywords to reach the target users and get the most focused traffic possible.

The keywords (Keeping Keywords) analysis represents one of the most important issues to address in order to reach significant results and to achieve the set conversion target.

Each keyword, in fact, is linked to others according to a precise relationship (synonymy, opposition, etc.) and it helps define a research intent. This intent is connected to a precise target based on the logic of inbound marketing, according to which the demand pre-exists to the offer and it is only necessary to intercept it by responding to it correctly.

For the definition of the keyword strategy, Natural index Group uses different systems with an integrated approach: from the most reliable analysis suites on the market to the techniques of semiotics. The use of analysis suites not only allows us to know the search volumes for each keyword, but also the positioning difficulty level with respect to each of them. Semiotics, on the other hand, allows us to understand the scope of meaning of each individual search key with respect to the linguistic context, so as to perfectly identify the suitable target.

The definition of the keyword strategy represents one of the most critical activities in the start-up phase of a project; however, it is possible to refine it in itinere. During the activity, the customer is constantly informed, by way of periodic reports, of the results obtained in terms of positioning with respect to the chosen keywords.

It is essential to analyse, in a site, all the technical aspects which are capable of contributing to its strength or weakness…

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The identification of competitors starts from the definition of the panel of strategic keywords for the customer, and it identifies the most suitable SEO techniques…

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Optimal writing of the HTML code is necessary to allow crawlers to properly index a website…

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Natural index Group provides monthly reports on placements, trends, traffic and other KPIs in order to fully inform the customer…

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Natural index Group supports the customer in drafting texts and in the design and production of SEO-friendly contents…

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Natural index Group analyses the backlinks of a portal in order to identify the harmful ones and to eliminate them, thereby protecting the trust of the domain name…

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With over 10 years’ experience, and more than 800 optimization projects, Natural index Group is a leader in natural organic optimization for Google…

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Baidu is by far the most used search engine in China. Natural index Group is able to implement the most effective SEO strategy for the customer…

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Natural index Group guarantees the necessary know-how to achieve significant indexing objectives in the Russian market …

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Thanks to years of experience in the sector, Natural index Group is able to plan effective and customized Local SEO strategies…

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Activities in the migration phase aim at safeguarding the trust of the domain name and the relevance/visibility of the indexed resources for the search engines…

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