Natural index Group makes use of choice keywords to reach the target users and get the most focused traffic possible.
The keywords (Keeping Keywords) analysis represents one of the most important issues to address in order to reach significant results and to achieve the set conversion target.
Each keyword, in fact, is linked to others according to a precise relationship (synonymy, opposition, etc.) and it helps define a research intent. This intent is connected to a precise target based on the logic of inbound marketing, according to which the demand pre-exists to the offer and it is only necessary to intercept it by responding to it correctly.
For the definition of the keyword strategy, Natural index Group uses different systems with an integrated approach: from the most reliable analysis suites on the market to the techniques of semiotics. The use of analysis suites not only allows us to know the search volumes for each keyword, but also the positioning difficulty level with respect to each of them. Semiotics, on the other hand, allows us to understand the scope of meaning of each individual search key with respect to the linguistic context, so as to perfectly identify the suitable target.
The definition of the keyword strategy represents one of the most critical activities in the start-up phase of a project; however, it is possible to refine it in itinere. During the activity, the customer is constantly informed, by way of periodic reports, of the results obtained in terms of positioning with respect to the chosen keywords.