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HTML code optimization

services

HTML code optimization

Optimal writing of the HTML code is necessary to allow crawlers to properly index a website. Therefore, it is essential to obtain visibility in SERPs.

With the optimization of the HTML code, specific portions of the source code of each page are compiled so that they can perform better than the strategic keywords for the project This information is received by the search engine, which could not otherwise recognize the relevance of a page only through the contents that are visible to the user.
When the metadata is compiled incorrectly, the search engine positions the site in an inadequate and unprecise way and it does not let the site appear in the SERPs related to its offer.

In the case of Google, the title meta tag, description and the URL are the main elements that make up the snippet, which is the portion of code extracted from the search engine to compose the results returned to the user. It is necessary to optimize them as much as possible in order to capture the attention of the user, who is performing a search, in the most effective way.

Once the preliminary analyses have been carried out and the objectives have been set together with the client, it is important to pay great attention to the writing of the metadata, a process that is often repeated several times and through which the optimization is refined with increasing precision.

It is essential to analyse, in a site, all the technical aspects which are capable of contributing to its strength or weakness…

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Keywords analysis represents one of the most important issues to address in order to attain significant results and to achieve the set conversion target…

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The identification of competitors starts from the definition of the panel of strategic keywords for the customer, and it identifies the most suitable SEO techniques…

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Natural index Group provides monthly reports on placements, trends, traffic and other KPIs in order to fully inform the customer…

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Natural index Group supports the customer in drafting texts and in the design and production of SEO-friendly contents…

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Natural index Group analyses the backlinks of a portal in order to identify the toxic ones and to eliminate them, thereby protecting the Trust of the domain name…

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With over 10 years’ experience, and more than 750 optimized projects, Natural index Group is a leader in natural organic optimization for Google…

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Baidu is by far the most used search engine in China. Natural index Group is able to implement the most effective SEO strategy for the customer…

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Natural index Group guarantees the necessary know-how to achieve significant indexing objectives in the Russian market …

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Thanks to long experience in the sector, Natural index Group is able to plan effective and customized Local SEO strategies…

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Activities in the migration phase aim at safeguarding the trust of the domain name and the relevance/visibility of the indexed resources for the search engines…

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