services

Competitor analysis

services

Competitor analysis

Natural index Group carries out an in-depth study of competitors from a technical and content point of view, in order to identify customer gaps with respect to them in terms of visibility, and in order to implement the most effective solutions.

The identification of competitors starts from the definition of the panel of strategic keywords for the customer. Thanks to those, it is possible to understand how many and which competitors are better or worse positioned, thus defining a clear framework of the competitive context and the most appropriate SEO techniques are therefore identified.

Competitor analysis is a valuable tool also for understanding if the customer is placed in the right competition and if the SERPs in which it is present for the selected keywords are such as to actually justify the investment.

Our group’s systems allow constant monitoring of each competitor with respect to critical factors for the customer. The data emerging from this analysis are important not only at the start of the project, but also during all the implementation phases, because they allow us to understand the phenomena in real time and to intervene with the necessary corrections.

It is essential to analyse, in a site, all the technical aspects which are capable of contributing to its strength or weakness…

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Keywords analysis represents one of the most important issues to address in order to attain significant results and to achieve the set conversion target…

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Optimal writing of the HTML code is necessary to allow crawlers to properly index a website…

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Natural index Group provides monthly reports on placements, trends, traffic and other KPIs in order to fully inform the customer…

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Natural index Group supports the customer in drafting texts and in the design and production of SEO-friendly contents…

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Natural index Group analyses the backlinks of a portal in order to identify the toxic ones and to eliminate them, thereby protecting the Trust of the domain name…

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With over 10 years’ experience, and more than 750 optimized projects, Natural index Group is a leader in natural organic optimization for Google…

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Baidu is by far the most used search engine in China. Natural index Group is able to implement the most effective SEO strategy for the customer…

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Natural index Group guarantees the necessary know-how to achieve significant indexing objectives in the Russian market …

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Thanks to long experience in the sector, Natural index Group is able to plan effective and customized Local SEO strategies…

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Activities in the migration phase aim at safeguarding the trust of the domain name and the relevance/visibility of the indexed resources for the search engines…

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